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A new fundraising effort and special SKUs mark this milestone.
April 15, 2019
By: Melissa Meisel
This year marks the 25th anniversary of M∙A∙C Viva Glam, one of the first 100% giving models in the industry with all proceeds of Viva Glam products going towards the fight to end HIV/AIDS. To kick off this year’s efforts, supermodel Winnie Harlow recreates the first-ever M∙A∙C Viva Glam Campaign from 1994. To celebrate, the company has created a limited-edition Viva Glam 25th anniversary lipstick in the original shade along with the Viva Glam II Lipstick and Viva Glam III Lipstick. All proc...
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